Work / Case 01 of 9

Public sectorGovernment & GLC

Kementerian Ekonomi

IPR INSAN, IPR INTAN, IKR and an AI presenter

An IPR INSAN participant restocking her vending machine
An IPR INSAN participant at her vending machine
An IPR INSAN participant unpacking stock for his vending machine
An IPR INSAN participant at a vending machine
52,990,061views on the 65 videos we made
  • 11,418,288views on our most-watched video
  • 11videos past a million views
  • 10+nationwide media features
  • 100%organic follower growth

Views from the public posts, on the ministry's accounts and the other accounts the videos went out on.

What we did

Since 2024 we have made the ministry's videos on its people programmes: IPR INSAN vending machines, IPR INTAN farms, IKR and its own updates. We also built an AI persona, a virtual presenter that turns recurring IPR and IKR announcements into clear explainers, faster.

The videos

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59 videos · 23,281,408 views

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Only videos we made are listed.

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