Work / Case 02 of 9

GLC · FintechGovernment & GLCOnline campaign

KOCEK

Online campaign for a coin conversion service, June to November 2023

KOCEK
8,295,687views on the 36 campaign videos we made
  • ~50%of customers found KOCEK via TikTok
  • 10+outlets in the expansion
  • 100%organic follower growth

The campaign

The whole campaign

We ran KOCEK's whole online campaign: three seasons of videos, sketches with KOLs, influencer posts, and the copywriting and graphics on X, Instagram, Facebook and LinkedIn. It started as MyPay Coin Conversion and became KOCEK in July 2023.

What we ran

Video Content

Copywriting & Graphic Content

KOL & Influencer Engagement

Live Coverage

Some of our posts

KOCEK post for Merdeka month about Johor coins
Jelajah Merdeka: Johor26 Aug 2023
KOCEK post for Merdeka month about the Kijang gold coin of Kelantan
Jelajah Merdeka: Kelantan27 Aug 2023
KOCEK post for Merdeka month about the tin coins of Melaka
Jelajah Merdeka: Melaka28 Aug 2023
KOCEK post for Merdeka month about the Timah Bidor tin money of Perak
Jelajah Merdeka: Perak29 Aug 2023
KOCEK post announcing its booth at KPJ Ampang Puteri
KOCEK at KPJ Ampang Puteri14 Aug 2023
KOCEK post about its new look
Meet our new look5 Aug 2023
KOCEK post about its interview on BERNAMA Radio
KOCEK on BERNAMA Radio3 Aug 2023
KOCEK post for Hari Merdeka
Selamat Hari Merdeka31 Aug 2023

As posted on KOCEK's X, Instagram, Facebook and LinkedIn.

The videos

Watch the work

KOCEK's campaign videos on its own TikTok, Instagram and Facebook; the KOL videos are in the next section. Views are added up across the platforms, as each platform shows them.

Influencers & KOLs

Influencer & KOL Engagement

We made the sketches with Rahman Chea, Kanafly and Fakhrul Illusionz and an episode with Mark O'Dea, so their views are in KOCEK's total at the top. The videos Izzat Haikal, Mark O'Dea, Layla Sania and Faizal Murad made and posted themselves are not added to it.

On X

Post on X by @SyedAkramin about changing coins at a KOCEK kiosk
741.3K views@SyedAkramin · 2 Jul 2023
Post on X by @ketengahketepi about changing her coins at a KOCEK kiosk
301.7K views@ketengahketepi · 3 Jul 2023
Post on X by @Iqtodabal about changing coins at KOCEK in Pos Malaysia
16K views@Iqtodabal · 18 Jul 2023

Views as X shows them, 8 Nov 2026.

Contact us

Want results like this?

Service: Social media management

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Next case · 03

State of Selangor741,441 · views on the 4 videos we made

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